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Gift Packaging Design

Mengyin Xie and Kristy Wen Ho

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Description

Gift Packaging Design looks at the Elements of Packaging Design including colour, graphics, materials and also different characteristics between Western and other markets. Packaging has become increasingly important to customers often aiding the decision to purchase.Over 100 full colour examples are included including products from Next and Zara as well as many small boutique and gift retailers from around the world.

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